Time-to-market / SKU
Visual content cost / SKU
Conversion rate
Challenge
A fashion retailer faced long lead times and high costs for product photography, which delayed their ability to launch new products and test market response. Traditional photoshoots for each SKU were becoming a bottleneck in their digital-first sales strategy. The company was struggling with the logistics of coordinating multiple photoshoots across various product lines, managing a team of photographers and models, and the extensive post-production work required to maintain brand consistency. This resource-intensive process was significantly impacting their agility in a fast-paced market where competitors were increasingly shortening their go-to-market timelines.
Solution
Trilo team integrated a custom AI automation that enables the retailer to upload their product images to generate on-brand product visuals. The system learned their visual style and could create consistent, high-quality product images for various marketing channels. Our solution implemented a neural network trained specifically on the company's brand aesthetic, allowing them to generate multiple variations of product imagery from a single reference photo. The platform includes intelligent background removal, style transfer capabilities, and automatic formatting for different digital platforms, eliminating the need for manual editing. Additionally, we built an approval workflow that enables their creative team to quickly review, refine, and approve AI-generated content, ensuring quality control while maintaining their creative standards.
Impact
With AI-generated visuals, the fashion retailer was able to reduce their content production timeline by 70% and cut costs by 60%. This allowed them to test products faster, iterate based on real customer data, and ultimately increase their conversion rate by 25%. The efficiency gains transformed their product launch strategy, enabling them to introduce seasonal collections simultaneously rather than in phases. Marketing campaigns that previously took weeks to prepare visual assets for could now be executed within days. The creative team reported spending 65% less time on routine editing tasks and more time on strategic creative direction. Perhaps most importantly, the improved visual consistency across all channels strengthened brand recognition and customer trust, contributing to a significant improvement in customer engagement metrics beyond just conversion rates.
"Trilo turned our photo bottleneck into an advantage. Now we test, launch, and see results faster than ever before."